Business Proposals form an important part of business writing. The idea behind writing a proposal is to convince someone to accept an idea, a product or a plan of action.
So a proposal is a persuasive presentation. This is the reason why the method of writing a proposal will vary from other forms of business writing.
The key to writing an effective proposal is following a few simple guideline’s.
- Preparation is the most critical part of any business writing and this is no different for Proposals. Understanding the audience, the purpose and the context of the situation will ensure a proposal that is designed from the point of view of the audience. This will assist in striking a cord with your audience and persuasion becomes more effective. The critical questions to ask while preparation are the 5 Ws and 1 H – who, what, where, when, why and how.
- Providing credible information and data will ensure that your proposal is taken seriously. It is imperative to provide all the relevant information that will help in the decision-making and increase the chances of your proposal being accepted.
- Be clear and precise in outlining the goals of your proposal. State what you want to achieve as a result of the proposal. Clear cut goals will make create a positive impact on your audience and will increase your credibility.
- What’s in it for the audience? It is critical to outline the benefits that will arise for the audience as a result of accepting your proposal. Benefits are the key to getting your proposal accepted. However, it is important to remember that the benefits should be of value to the audience and not what you perceive as benefits for them. Therefore, it becomes very important to understand the audience and keep them in mind while designing the proposal.
- Outline and define the action to be taken as a result of accepting the proposal. Without a clear action plan just accepting a proposal will not yield any results. The action plan should be clear and easy to follow through.
These simple and effective guidelines can assist you in writing effective proposals.
The BizComm Program of Strengthscape covers Business Writing and other Business Communication skills.