The Value of an Organization’s Purpose

The famous organizational consultant and motivational speaker, Simon Sinek, has brought to the attention of the world, the power of ‘why’. He stated that every successful organization and action is born out of this power of ‘why’. He has used the example of the high sales of Apple’s iPod to demonstrate that the power of why connects with the consumers and they associate themselves with the organization.

The ‘why’ here is the purpose and the mission of the organization. An organizational mission is a purpose statement and a rough plan inclusive of the organization’s values, strategies, and objectives. Every organization has a mission whether it is formally written or not.

An organizational mission is a guide for the major decisions taken within the organization as the mission includes the goal that the organization aims to achieve. Generally, the mission of the organization is one which was brewed from the mind of the founders of that organization. The mission is, therefore, a mirror image of the mission and the purpose of the founder; but this can evolve over time as the organization takes its own identity.

Shapes the culture of an organization and provides a basis for bonding and a better understanding of the organization. The newly added human capital to an organization can be easily trained by keeping the ‘why’ of the organization in mind. The employees also direct their behavior on their own as they continue to understand the organizational purpose and connect it with their individual purpose.

It is rather beneficial for every organization to formulate an organizational mission. There are many advantages to adding a formal mission in the organizational culture. As the purpose of an organization is imbibed within the employees, they are more likely to work happily and efficiently towards the same.

The mission statements also work as a guide and help leaders and managers to take actions accordingly. If all the employees are aware of the objectives of an organization and the ethical fulfillment of those objectives, then the organization has a higher probability of reaching its goals in a rather shorter time period. The mission and the goals stated in the mission are vital to boost positive behavior and reinforcement of goal-oriented behavior.

The mission statement of the organization should be concise, realistic and impactful. It is critical to formulate an accurate and clear statement; an ambiguous mission statement can lead to diversions from the goal of the organization. An ideal statement is known to include three major components – the target audience, the product/ service provided by the organization and the USP of the organization. It is important that a statement is objective and is not over the clouds, filled with fancy and unnecessary words. An unrealistic mission statement can lead to a wasteful utilization of the resources of an organization.

The business magnate Richard Branson has also stressed the value of an organizational mission towards directing the organization and pushing it towards the realms of success and progress. Hence, it is advisable for organizations to identify their mission and work towards formulating an encouraging and guiding mission statement.

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