Engaged employees are one of organizations’ most valuable assets because they care about doing their jobs well. This kind of involvement at the workplace boosts several aspects of the company’s functioning that ultimately results in a win-win situation for both the employer and the employees.
4 Steps to Keeping Employees Engaged
1. Engaged Employees Raise Productivity
Engaged employees love their job and therefore, are less likely to make excuses to avoid responsibilities. They are also more likely to figure on the list of the best performers of the organization. A recent study by Watson Wyatt found that organizations in which employees are highly engaged show 26 percent greater productivity. Such engaged employees were also found to report more regularly for work; the number of days missed at work was 20 percent lesser than for those not as engaged.
2. Engaged Employees Increase Financial Inflow
A study by Towers Perrin found that organizations with a greater proportion of engaged employees recorded a 19 percent increase in their operating income. Equally significantly, the study also found that organizations with very low levels of engaged employees registered a massive 33 percent fall in their operating income. Employees who are engaged tend to work with greater accuracy, produce better outputs and engage well with customers, all of which adds to the organization’s financial bottomline.
3. Engaged Employees Provide Better Customer Service
Research conducted by Allegiance has shown that engaged employees provide better customer service and the likelihood of them promoting services or products is 85 percent greater. In other words, engaged employees not only improve sales, they also create a greater loyal customer base. This is important because loyal customers not only provide repeat sales; they are also more likely to refer your business to someone else. Strikingly, the study also found that employees who are actively disengaged can actually hurt one in every 10 clients which ultimately erodes the company’s image as well as financial gains.
4. Engaged Employees Remain Loyal
Employees who are engaged enjoy the work they do and are less likely to keep searching the job market for a better option. As a result, they are more likely to stay with you for longer provided they do not experience a frustrating work environment or lack of opportunities for advancement. The Global Workforce Study by Towers Perrin puts employee attrition rates at close to 50 percent within the first year at work in an organization; however, with the right measures to keep employees engaged, you may be able to beat this statistic.