The 7 Cs of Communication form the edifice on which effective communication rests. Of these Clarity in communication is of immense importance. Clarity of communication has to be ensured in the various stages of communication:
- Drafting the message
- Transmitting the message
If clarity is lost in any of these stages, communication will fail. The BizComm model of Strengthscape encompasses effective techniques to ensure Clarity in Communication.
Drafting the Message – This is the first stage in communication. This is where you decide what message needs to be communicated to the receiver. For creating a clear message, you should first be sure about what you want to communicate. Next, you need to convert concepts into clear words. The words could be either written or formulated mentally. As a sender you must never assume that the audience will understand the same meaning of message as intended by you. For this, there should be no ambiguity in the construction of the message. Another way of ascertaining clear messages is using visuals like videos, graphics or illustrations. Not only are images high-impact but they also clarify complicated text.
Transmitting the Message – Once the message is designed the next issue concerns transmitting it. Choose a medium that is suitable for the message and for the audience. Written medium should be used for transmitting complicated messages that may require future reference. Technology for transmission should be used keeping in mind availability with the audience. Also deciding what medium to use will depend on the demographics of the audience in terms of education, technological competence and age. There should be no distortion of the message in transmission.
Feedback – Feedback from the receiver is an important step in the communication process. Feedback ensure that communication has been effective. Feedback can be either in the form of action, as required in the communication, or paraphrasing the message or asking questions to ensure that communication is clear. Paraphrasing is translating the sender’s words to your own and checking for understanding. Also the receiver can ask questions both open-ended and close-ended to understand the message better and get any required additional information. Sometimes the feedback is not readily available from the audience, in these scenarios, you as a sender need to elicit a response from the audience to ensure that the message has been transmitted clearly.
Effective communication does not mean using jargon but conveying a message clearly.