Organizational Goal Setting

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Organizational Goal Setting

A goal should scare you a little and excite you a lot” – Joe Vitale

Don’t we use the terms effectiveness and efficiency quite a lot? Do you think they are interchangeable? The answer is no. Mostly the focus is towards efficiency. It is doing something quicker or doing a lot in given time. While efficiency is important, but more critical is effectiveness. It is effectiveness that takes us closer to our goals. Effectiveness is personal, and it is specific to the goals whereas efficiency is universal. Effectiveness makes sure that we move closer to the goals and the work we do takes towards it. The professional world is all about effectively setting and achieving goals.

Many organizations find it a challenge to motivate their employees work towards the set goals and they are aware of the fact why? Because the personal goals of the employees do not align with the organizational goals, they are different. How does the organization motivate its employees so that they align with the organizational goals?

Organizational goal setting is one of components that can drive employees perform better.

Challenging goal setting is observed as one of the most effective motivational tools that affect the performance of the employees in the organization. It helps the employees have clarity regarding the work that needs to be accomplished, make essential planning, keep focus, take responsibility, make conscious efforts instead going about everyday tasks with uncertainty or ambiguity.

According to Don Hellriegel & John W. Slocum "Goal setting is the process of specifying desired outcomes toward which individuals, teams, departments, and organizations will strive and is intended to increase organizational efficiency and effectiveness"

Goal setting is essential when working in teams as well. It helps in delegating tasks to each member of the team and work together to accomplish the team’s goal. It helps an organization to formulate plans, delegate work to teams and assess and control activities.

Apart from setting challenging goals that can motivate employees, organizations should also consider two other important factors that can help employees stay focused on organizational goals - timely feedback and genuine rewarding.

Feedback system is no more an optional way of organizational functioning. It is essential component to help the employees know the progress of their work. However, honest feedback should never be of criticizing kind, rather inspiring, motivating, positive and appreciable. Secondly, genuine rewarding is crucial as well. Hard work and efforts when recognized through monetary rewards or awards serves as a motivational factor to help employees stay focused on organizational goals and strive towards achieving them.


We, at Strengthscape, provide training on goal-setting the focus of which is to help employees understand the importance of having a proper goal and strategies to execute it. Gaining a perspective of this would enable individuals to frame realistic goals that promote effective functioning and overall excellence.

Program Outcome
  • Creating a structure to frame effective goals
  • Transforming the plans into action
  • Understanding the importance of time management
  • Remembering the role of motivation in goal setting
  • Learning to be confident in one’s plan of action

  • The program is customizable based on client requirements.