Challenges limiting behavior and taps  into a person´s limitless potential. Enhances individual performance at work and otherwise. Produces lasting changes for the individual. Helps achieve work–life balance and improves goal orientation. Enhances motivation level and improves productivity. Critical to developing leaders. Facilitates retention of leadership talent. Enhances team work. Coaching - A creative relationship Coaching is a tried, tested and validated creative relationship which delivers astounding results for professional and personal growth of the coached. It is a succession filled with deep personal insights that helps the coached bring about phenomenal positive changes in their personal and professional endeavors. Coaching is a methodology which assists the coached help search appropriate directions by asking high gain questions which trigger personal insights. The need for coaching today Coaching is a learning progression that interconnects the developmental needs of the individual with the strategic requirement of the organization. In this age of competition, staying ahead is always a challenge. With so many equally competent players in the industry, ready to grab every share of the pie, what is there that would help organizations and individuals leap ahead of the rest? The answer lies in the ability of an organization to tap into the potential of each of the employees and build great leaders. Organizations are in continuous need to develop leaders to fuel business growth and achieve market leadership. The ever-changing landscape demands that companies invest in developing and retaining leaders. Executive coaching is now seen at the forefront of various learning processes that help develop and retain leaders.